Customer Retention

Boost customer loyalty by retaining customers and reducing churn with a Customer Retention solution powered by DetectX®, an advanced AI and predictive analytics platform.

Powered by DetectX® - Award winning AI Platform

DetectX® - AI-Driven Insights for Maximising Customer Retention


DetectX® stimulates customer retention strategies with data-driven insights, enabling your organisation to focus only on customers at risk of churn, understand customer behaviour, predict churn, and implement personalised engagement tactics. By leveraging machine learning and customer analytics, DetectX® empowers you to create a loyal customer base, driving long-term business growth.

In an increasingly competitive market, retaining customers is more cost-effective and profitable than acquiring new ones. A Customer Retention Solution powered by DetectX® will provide a comprehensive view of your customer lifecycle, using AI to identify at-risk customers and recommend proactive strategies to re-engage them. This ensures that your organisation stays ahead of customer needs and expectations, maximising lifetime value.

Why Choose DetectX® Customer Retention for Loyalty and Growth?

DetectX® stands out with its ability to provide actionable insights into customer behaviour, enabling your organisation to create personalised retention strategies. By combining Churn Prediction, Behavioural Analysis, and Engagement Optimisation, DetectX® can accurately predict customers at risk of leaving, allowing organisations to reduce churn rates and improve overall customer satisfaction.

What Makes Customer Retention Solution powered by DetectX® unique?

Gain predictive insights, deliver personalised experiences at scale, seamlessly integrate with your CRM, and adapt strategies to evolving customer needs.

DetectX® empowers companies with AI-driven predictive insights to reduce churn, enhance customer lifetime value, and drive proactive engagement. By leveraging advanced analytics and automation, financial institutions can optimise retention strategies while streamlining operations for maximum efficiency.

  • Leverages AI to provide deep and unprecedented accuracy insights into customer behaviour, empowering you to act before churn occurs.

  • Delivers personalised experiences across your customer base, enhancing loyalty and driving repeat purchases.

  • Easily integrates with your existing customer relationship management (CRM) systems, providing a unified view of customer data and interactions.

  • Continuously refines engagement tactics based on evolving customer preferences, ensuring your approach stays relevant and effective.

How accurate is DetectX® Retention Prediction?

DetectX® AI modelling was applied to real-world data from a Swiss insurance company, analysing a 10,000-customer sample to predict policy lapses. The results demonstrate DetectX®'s ability to identify at-risk customers with high accuracy.

  • 88% of actual policy lapses were correctly predicted, highlighting strong recall.

  • 78% of predicted lapses were accurate, demonstrating precision in forecasting.

  • False negatives were minimised to 12%, ensuring fewer missed risks, while false positives were kept at 22%.

DetectX® - Customer Retention Model Venn Diagram,.png

DetectX®: A Complete View of Risk Prediction

The DetectX® AI model not only predicts events, such as policy lapses in this example, with high accuracy, but it also correctly identifies customers who are not at risk, ensuring efficient resource allocation and targeted retention efforts.

DetectX® - Customer Retention Model Diagram
DetectX® Customer Retention - Empowering loyalty through AI-driven insights.

Empowering loyalty through AI-driven insights.

Customer Retention Solution powered by DetectX® enables organisations to detect churn risk, reduce churn, improve engagement, and build lasting customer relationships. 

By leveraging AI-driven insights and personalised strategies, it’s the ultimate solution for maximising customer lifetime value and satisfaction. Get in touch with us today to see how DetectX® can transform your customer retention strategies and help your business thrive.