Marketing and
Sales Control
Pinpoint the needs of your customers and identify valuable opportunities
Digitalisation has changed consumer behaviour in the last years tremendously. Online sales channels have increased significantly compared to traditional sales approaches. The e-commerce field is in possession of a huge amount of data. This creates an ideal starting point for data-based sales activities. With predictive analytics solutions, such as DetectX®-SC, up-selling and cross-selling potential is detected, dynamic advertising is controlled, and churn risks are detected at an early stage.
The DetectX®-SC Marketing & Sales Control solution increases the efficiency of your marketing and sales activities. DetectX®-SC detects the individual needs and potentials of customers while anticipating market changes early. A company can obtain faster and more reliable results, estimate future developments and have a more direct influence on revenues and expenses.
Optimised answers
for effective sales control
This includes answers to questions related to:
cross-selling and up-selling potentials
churning risks
individual product offers
customer segmentation for marketing campaigns
risk-based pricing
service channel optimisation
next best offer
online product recommendations
individualised trading strategies
prediction models for lead probabilities
recognition of product characteristics for sales success
price sensitivities and specific product positioning
Key features of DetectX-SC
DetectX®-SC provides the basis for potential-oriented marketing and sales control
The precise scoring models identify the best potential for up- and cross-selling, product positioning, and early detection of churn risks
Actions, campaigns and individualised approaches are controlled with customer scores, peer groups and potential class analyses
In the automated feedback learning, the models are continuously improved; market and behavioral changes are detected early
Migration matrices with drill-down function visualise the effects of strategies and simulations
Benefits of DetectX-SC
Increased sales success
Higher customer satisfaction
Early recognition of changes in market situations and customer behavior
Optimised use of resources
DetectX® Solutions
The DetectX® platform supports a range of powerful business solutions:
